What are some of the key tasks performed by a casino host? What are the personality traits and other qualities that make a good host? What does the future hold for casino hosts? These are some of the issues we will address in this article. While several books, articles, and entertainment shows have focused on casino hosts, including a fascinating account of master host Steve Cyr in Deke Castleman's Whale Hunt in the Desert, and the portrayal of Samantha Jane 'Sam' Marque, as the self-proclaimed 'best casino host in the world' in the American TV series Las Vegas, precise understanding of what makes a good host is still somewhat elusive. Often, casino operators underestimate the contributions made by casino hosts to the casino's top- and bottom line.

The boundary-spanning role associated with this job requires a host to display genuine friendship with their customers while knowing (or wishing) that the same customers will lose significant amounts of money at the tables or on slots. In this article, we discuss what the world of the casino host entails and contemplate the future of casino hosting in the casino positioning strategies.īeing a casino host is not the easiest of jobs. Effectively discharging these responsibilities requires key skills and certain personality traits. The hosts' main responsibilities include creating loyalty among the customers they are assigned to, attracting new promising players to the property, and maintaining a high level of guest satisfaction, while keeping an eye on the amount of money spent on guests by way of player reinvestment. They play a primary role in attracting and retaining high-value customers to a casino property. IntroductionĬasino hosts are an integral part of a casino's marketing machinery. We discuss key attributes of a successful host and ponder upon their future in the contemporary marketplace.

Though hosts perform a critical role in customer acquisition and retention-particularly in the high-end segment-of late, their authority and stature within the casino establishment seem to be waning. Over the years, a lot has been written about the role and ethics of casino hosts.

Casino hosts las vegas